Squadron 14 is a design studio with a multidisciplinary practice led by Adityan Melekalam. Located in Delhi, we partner with culturally inclined companies and organisations to shape brand systems, identities and digital experiences.

We see design as a continuum of cultural strategies revitalised through diverse inspirations from literature, architecture, fashion, art and their subcultures. Over the last five years, our clients have included contemporary art museums, clothing brands, film professionals and industrial designers.

In a visual landscape that is evolving organically, we focus on creating memorable narratives that translate institutional and individual goals into compelling experiences for the contemporary moment.
  • Naming
  • Brand Voice & Messaging
  • Creative Strategy
  • Brand Identity
  • Communication Strategy
  • Product Development
  • Digital Platforms‍
  • Marketing Collateral
  • Publication Design
  • Campaign Creative
  • Branded Spaces
  • Products / Objects
Raw Mango—Goodearth—Paro—Dailyobjects—Gunjan Gupta—Itoh—JSW—Mother Of Two—The Sari Series—Raw Mango—Goodearth—Paro—Raw Mango—Goodearth—Paro—Dailyobjects—Gunjan Gupta—Itoh—JSW—Mother Of Two—The Sari Series—Raw Mango—Goodearth—Paro
Raw Mango—Goodearth—Paro—Dailyobjects—Gunjan Gupta—Itoh—JSW—Mother Of Two—The Sari Series—Raw Mango—Goodearth—Paro—Raw Mango—Goodearth—Paro—Dailyobjects—Gunjan Gupta—Itoh—JSW—Mother Of Two—The Sari Series—Raw Mango—Goodearth—Paro
1/5     DAILY OBJECTS
We helped Daily Objects create a rebranding strategy that exudes confidence and dynamism, marking their transition from a generic retailer to a design-led specialty brand that makes the everyday less ordinary.
2/5     EICHER GOODEARTH
We helped Goodearth launch one of the most loved children’s brand, Gumdrops by helping them communicate their philosophy into a warm, dynamic and playful identity.
3/5     RAW MANGO
In our 12+ years long creative partnership with Raw Mango, we helped build the brand from the ground up, and reinvented it with each collection and campaign, while drawing on the core principles that the brand stands for.
4/5     ITOH
We crafted the strategy and visual identity for the genre-defying menswear label Itoh, drawing inspiration from workwear aesthetics and combining them with an identity rooted in a unique sense of time and place.
5/5     IKKIS BY GUNJAN GUPTA
We helped Ikkis redefine the festive gifting category through a creative partnership that spanned across product development, visual design, and campaign identity for a range of tableware that breaks away from festive cliches and becomes a playful exploration of colours, form and geometry.
1/5     DAILY OBJECTS
We helped Daily Objects create a rebranding strategy that exudes confidence and dynamism, marking their transition from a generic retailer to a design-led specialty brand that makes the everyday less ordinary.
2/5     EICHER GOODEARTH
We helped Goodearth launch one of the most loved children’s brand, Gumdrops by helping them communicate their philosophy into a warm, dynamic and playful identity.
3/5     RAW MANGO
In our 12+ years long creative partnership with Raw Mango, we helped build the brand from the ground up, and reinvented it with each collection and campaign, while drawing on the core principles that the brand stands for.
4/5     ITOH
We crafted the strategy and visual identity for the genre-defying menswear label Itoh, drawing inspiration from workwear aesthetics and combining them with an identity rooted in a unique sense of time and place.
5/5     IKKIS BY GUNJAN GUPTA
We helped Ikkis redefine the festive gifting category through a creative partnership that spanned across product development, visual design, and campaign identity for a range of tableware that breaks away from festive cliches and becomes a playful exploration of colours, form and geometry.