In 2024, Art India, one of India’s longest-running and widely circulated art magazines, was due for a redesign to reflect a shift from a transient  coverage of art news, to an artefact reflective of its time. We helped Art India come up with a refreshed format, and designed a fresh and contemporary typographic language that could mark this transition, which was launched as a special double issue, also including a hardcover publication guest edited by Shilpa Gupta, Vidya Shivadas and Sneha Ragavan. We used this publication as the proving grounds for pushing the typographic palette in multiple directions, while functioning within the constraints of design and production, including a variable scale of type sizes which responded to the tone and nature of the texts, interventions with page sizes which scale up and down in dialogue with the artworks they showcase, and print production experiments including die cuts, blind-debossing, and screen-printing to add tactile depth in response to conceptual inquiries.

The periodical shows an interplay between structured order and free-flowing experimentation, showcasing reviews, interviews, essays and artworks in a restrained yet bold, starkly contemporary layout which is a reflection of current trends across art and design publishing, adapted uniquely to suit the voice of a publication with such a rich legacy. The artworks, ranging from Modernist masterpieces to national treasures, to up and coming voices of young artists, were given prominence, and the redesign was led by the way these artworks would be showcased throughout the publication, both independently, and in tandem with text.